Tap Into Christmas
Tap • Into • Christmas •
Tap • Into • Christmas •
Client: John Lewis
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Campaign to promote a £40 voucher promotion for new John Lewis Partnership Card holders over the xmas period.
The tricky part here was articulating the need to spend to earn the incentive.
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Playfully styled stop motion illustrating transaction to reward process and split screen static version
Step 1
Firstly we developed a moodboard that fit with the retail team’s xmas campaign and colour scheme. We then pitched several different concepts before settling on the chosen route. The hero of which would be a stop motion of a card tapping a payment device, which pops to a present, which then magically pops to some vouchers.
The three isometric steps below, show how that hero asset could animate and the split image version shows how a static ad could work instore.
Step 2
I then mapped out the shoot for static and motion. Producing a guide for the images needed and a storybaord for the motion side.
Once this was all approved I helped art direct and produce on the shoot itself.
Finally we rolled the campaign out by producing over 100 different assets. These went live across John Lewis and Waitrose stores, websites and socials as well as some external display ads.
Step 3
Oxford St.
This was a huge project and my first piece of work at John Lewis. A slight baptism of fire but it taught me a lot about the business and myself, managing the creative side of a campaign through from concept to delivery (with a lot of help).
Over several months it delivered over 235K visits to the landing page, a figure we couldn’t match the year after despite a partnership with The Times.